(Last Update: 05/18/2025)


Sleep is not a luxury; it's a necessity. Finding the perfect mattress is crucial to ensuring a good night's sleep.

But how can we make the right choice with so many options available?

Enter the world of luxurious mattress online shopping, where the options are seemingly endless. The quest for the perfect mattress for the perfect sleep can be a walk in the park or a daunting challenge.

Indeed, the certified sleep science coach, Dr. Matthew Walker, author of "Why We Sleep," writes that: "Sleep is the single most important thing you can do for your health and well-being."(p.11).

So, in this blog post, I'll guide you through the ins and outs of online and in-store mattress-purchasing experiences.

I'll reveal their pros and cons to help you decide on your mattress-buying journey. Let's make sure you find the perfect mattress for your needs!




Compare mattress shopping online and in-store
Online vs. in-store mattress shopping comparison

Online Mattress Shopping: Pros and Cons

Online shopping makes finding the best mattress easier, especially memory foam and hybrid mattresses designed to relieve pressure points.

However, testing pressure relief firsthand is impossible. Many deals require a minimum purchase, and shipping your old mattress may cost extra.

online mattress shopping experience
The Online Shopping Concept (Credit: Canva)

The digital age has revolutionized online shopping, and the mattress industry is no exception. Online mattress companies have offered customers numerous advantages, such as affordability, variety, customization options, and generous trial periods and returns policies.

  • However, it has drawbacks—the inability to physically test the mattress before purchasing and potential logistical challenges can make some customers hesitant.
  • Shopping for a mattress in-store offers tactile advantages—you can lie down, feel firmness levels, and test how well it might relieve pressure points.
Online mattress shopping pros and cons
Key pros and cons of buying mattresses online

Retailers often showcase how mattresses perform on a platform bed, adjustable bed frame, or flat foundation.

Types of Mattresses and Their Sizes

Mattress types and size guide
Quick guide to mattress types and sizes

Memory Foam Mattress

Nectar shopping experience mattress
The mattress fits both online and store buyers. (Credit: Nectar)

Memory foam mattresses are best for their unique contouring properties and support.

Benefits:

  • Conforms to the body, providing excellent pressure point relief.
  • Ideal for back sleepers due to its spinal support.
  • Reduces motion transfer.

Features:

  • Body Heat and Cooling Technology: Modern memory foam mattresses often incorporate cooling technology to combat heat retention.
  • Firmness Levels: Available in various firmness levels, from soft to firm.

Sizes Available:

  • Twin, Twin XL, Full, Queen, King, and California King sizes.
  • Offers ample room for both single and couple sleepers.

Considerations:

  • May emit volatile organic compounds (VOCs) when new.
  • Can be a good option for those with sleep problems due to its contouring nature.

Innerspring Mattress

Saatva adjustable comfort mattress
The mattress customizes firmness for every shopper. (Credit: Saatva)

Innerspring mattresses, also known as innerspring beds, are a traditional and widely used type of mattress that utilizes coils for support.

Benefits:

  • Provides strong edge support due to its coil structure.
  • Available in various firmness levels,.
  • Innerspring mattresses are not only affordable but also widely available.

Features:

  • Individually Wrapped Coils: Modern innerspring mattresses often feature individually wrapped coils for better motion isolation and support.
  • Comfort Layers: Typically include a comfort layer made of foam or other materials for added cushioning.

Sizes Available:

  • Twin, Twin XL, Full, Queen, King, and California King sizes.
  • Offers ample room for all types of sleepers.

Considerations:

Latex Mattress

Avocado eco shopping mattress
The mattress supports eco-conscious mattress shopping. (Credit: Avocado)

Latex mattresses utilize natural or synthetic latex and are known for their comfort and durability.

Benefits:

  • Natural materials make organic mattresses eco-friendly and sustainable.
  • Excellent for hot sleepers, as latex tends to be cooler than foam.
  • Provides good spinal support, suitable for back sleepers.

Features:

  • Latex Layers: Offers various firmness levels by layering different types of latex.
  • Pressure Relief: Conforms to the body.

Sizes Available:

  • Twin, Twin XL, Full, Queen, King, and California King sizes.
  • Ample room for couples and single sleepers alike.

Considerations:

Sunrising latex comfort mattress
The mattress offers latex comfort in any outlet. (Credit: Sunrising)

Air Mattress

King Koil quick shop mattress
The mattress inflates comfort across platforms. (Credit: King Koil)

Air mattresses, versatile and portable, are often used for camping or as guest beds.

Benefits:

  • Adjustable firmness by inflating or deflating air chambers.
  • Lightweight and easy to transport.
  • Suitable for temporary use in guest rooms or during travel.

Features:

  • Cooling Technology: Some high-end air mattresses incorporate cooling technology to ensure comfort for hot sleepers.
  • These mattresses are made from durable materials like PVC.

Sizes Available:

  • Twin, Twin XL, Full, Queen, King, and California King sizes.
  • Offers enough space for single or couple use, depending on size.

Considerations:

The mattress suits campers and comfort seekers. (Credit: Soundsasleep)

Hybrid Mattress

DreamCloud hybrid comfort mattress
The mattress blends coils and foam support. (Credit: DreamCloud)

Benefits:

  • Combines the support of coils with the comfort of foam or latex layers.
  • Suitable for all types of sleepers.
  • Reduces motion transfer.

Features:

  • Individually Wrapped Coils: Provides better support and reduces motion transfer.
  • Comfort Layers: Often includes memory foam or latex layers for added comfort.

Sizes Available:

  • Twin, Twin XL, Full, Queen, King, and California King sizes.
  • Provides ample room for different sleeping arrangements.

Considerations:

  • Typically more expensive than innerspring or memory foam mattresses.
  • Can be heavy and difficult to move.
African American woman reviewing shopping
An African American Woman Reviewing Their Products (Credit: Canva)

Variety and Customization

  • When shopping online, you'll find that any brand can easily offer a vast selection of mattress types, sizes, and features.
  • I suggest checking out brands like Saatva Classic and Nolah Natural.
  • As an eco-conscious shopper, I recommend looking into environmentally friendly options like the Nolah Natural mattress.
online mattress shopping together
Young Couple Shopping Online (Credit: Canva)

Trial Periods and Return Policies

  • One significant advantage of mattress shopping is the generous trial periods and return policies offered by many Internet-based mattress companies.
  • These sleep trial periods can range from just a few years or weeks to a full year.
happy couple buying mattress online
Happy Couple Shopping Online (Credit: Canva)

In addition to trial periods, return policies outline the process for returning a mattress.

These policies are particularly valuable when you shop online, as customers cannot physically test the mattress before purchasing.

Black couple shopping mattress online
An African American Couple Shopping Online (Credit: Canva)

Potential Drawbacks

  • Despite the many benefits of Internet-based mattress purchasing, some drawbacks remain. The most significant disadvantage is the inability to physically test the mattress before purchasing it.
  • Whether it is a firm or medium-firm mattress, consumers can only sometimes rely on the information provided to make their final decision. This limitation can make assessing a mattress comfort and support difficult.
cheerful chopper unboxing sleep products
Excited Lady Unboxing Products Purchased Online (Credit: Canva)



In-Store Mattress Offers and Shopping: Pros and Cons

In-store mattress shopping pros and cons
See what in-store mattress shopping offers

Shopping in-store allows testing traditional mattresses, box springs, or hybrid mattresses on an elevated surface or platform bed.

You'll get answers to additional questions instantly, but prices are often higher than online, and limited stock means fewer one-of-a-kind or best products available.

happy buyers test mattress in-store
A Couple Delighted With Their Mattress Purchased in a Store (Credit: Canva)

While Web-based mattress purchasing has merits, in-store bed transaction offers unique advantages.

Comparing shopping mattresses online vs. in-store is the opportunity to test the mattress personally and access expert advice and, guidance, marketing materials, and those who like to shop in a store get the thrill of negotiating better deals.

Amerisleep tech-savvy mattress
The mattress fits sleep science with accessibility. (Credit: Amerisleep)

Personal Testing Experience

The Best Mattresses for Couples

Choosing the best mattress for couples involves considering support, adjustability, and comfort. Here are key aspects to look for:

Supportive Mattress: Opt for a mattress that offers excellent support to accommodate different sleeping styles. A Queen mattress as well as a king mattress are the most popular among couples.

Adjustable Bed: An adjustable bed allows couples to customize their side of the bed.

Hispanic woman tests mattress store
A Young Woman Choosing a Mattress in a Furniture Store (Credit: Canva)

Expert Advice and Guidance

Another significant advantage of in-store mattress deals is the access to expert advice and guidance from trained professionals.

  • These experts can provide helpful tips and advice on selecting the optimal mattress for your body type, sleep positions, and other important considerations.

Conversely, Web-based mattress retailers also offer expert tips for selecting the best mattress type and firmness level for your body, sleeping position, and other factors.

Sealy hybrid sleep mattress
The mattress gives spine support across markets. (Credit: Sealy)

Negotiation Opportunities

The in-store transaction also presents the opportunity for negotiation, which may be less readily available when buying.

Requesting discounts, utilizing coupons, and negotiating the price or additional services like free delivery or setup are all potential ways to secure a better deal when shopping on-site.

in-store mattress trial by family
A Hispanic Young Woman Trying a Mattress in a Furniture Store (Credit: Canva)

Potential Drawbacks

In-store mattress purchasing can present challenges, such as a restricted selection compared to the vast online variety. Customers may also need more time to test the mattress in-store.

In-store shopping can also involve navigating various options, mattress store conditions, and salespeople who may be overly persuasive.

family testing mattress comfort
Family Testing a Mattress in a Store (Credit: Canva)

Bottom Line: Online Convenience and Expanded Options

Online shopping delivers convenience and a broader range of choices.

Digital buyers can review specs for compatible slatted foundations and avoid incompatible box springs.

Choosing the right mattress foundation helps prevent issues like excess body heat and moisture retention. Some bases can trap moisture underneath, which affects memory foam and hybrid mattresses more than a traditional mattress setup.

Many brands offer risk-free trials, financing to pre qualify, and quick filters to match your sleep needs.




Hybrid Shopping Options

Hybrid shopping options aim to combine the best aspects of online and in-store mattress deals, offering customers the best of both worlds in a few minutes.

Showrooms, furniture, and pop-up stores are physical stores for brands.

This middle ground provides an attractive alternative for those who wish to research an online mattress store but still want the reassurance of testing a mattress in a store.

three women shop for mattress
Three Beautiful Women Shopping Online (Credit: Canva)

Showrooms and Pop-up Stores

  • Showrooms in department stores and pop-up stores bridge the gap between online and in-store shopping.
  • This option allows customers to make an educated decision regarding their purchase while still enjoying the convenience and variety of shopping.
  • However, not all areas may have access to showrooms, brick-and-mortar stores, or pop-up department stores.
Serta posture support mattress
The mattress meets demand both online and local. (Credit: Serta)

Combining Research and Testing

To make sure you find the perfect mattress for your individual preferences and needs, it is recommended that you conduct online research on materials, construction, and firmness, followed by in-store testing.

This combination of research and testing allows customers to make an informed decision about purchasing a mattress.

Helix mattress experience hybrid
The mattress adapts to custom buying journeys. (Credit: Helix)



Tailoring Sleep with Modern Sleep Technology

Modern sleep technology overview
See how tech enhances today’s mattresses

Whether in-store or online, today’s mattresses often pair with sleep technology like adjustable power bases for elevated head and foot positions. These features keep your spine aligned, promote circulation, and help you rest easy.

A quality base can boost even basic mattresses, especially when combined with a mattress topper for customized comfort. Together, they improve rest and leave you feeling refreshed each morning with minimal effort.

Likewise, a sturdy base helps distribute weight evenly so the mattress remains solid over time. Unlike box springs, power bases offer unlimited head positions and better adaptability.

At an affordable price, many best sellers now come with built-in features to enhance support. If you’re upgrading to a new mattress, experts suggest placing it on a compatible frame for optimal comfort.

Isense adjustable comfort mattress
The mattress offers unlimited firmness control. (Credit: Isense)


Summary

The mattress shopping landscape offers you various options to find the perfect mattress for your needs.

Whether you prefer the convenience of an online buying experience, the personal testing and expert advice of in-store shopping, or a hybrid approach that combines the best of both worlds, understanding the pros and cons of each method is essential for a successful shopping journey.

I recommend conducting thorough research, knowing your individual needs and preferences, and comparing prices and deals.

By doing so, you can confidently navigate the world of mattress transactions and ultimately find the perfect mattress to ensure a restful and rejuvenating night's sleep.


FAQs

Are there delivery charges for online mattress purchases?


Delivery charges vary by retailer. Many online mattress companies offer free standard shipping within the contiguous U.S., while others may charge for expedited or white-glove delivery. Always check for hidden fees and return shipping costs before completing your purchase.

What do you think I should pay attention to when buying a mattress?


Focus on your sleep position, preferred firmness, body weight, and materials. Look for certifications like CertiPUR-US®, trial periods, and warranties. Consider edge support, motion isolation, and cooling features to ensure you’re choosing a mattress that fits your comfort and health needs.

Why do mattresses feel different in the store?


Mattresses in showrooms may feel softer or firmer due to frequent use. Store lighting, temperature, and short trial time can also influence your perception. At home, your real sleep habits and environment can significantly change how a mattress feels long-term.


Which are the most affordable: memory foam, latex, hybrid, or innerspring mattresses?


Innerspring mattresses are generally the most affordable, followed by basic memory foam options. Hybrids and latex models tend to cost more due to their complex materials and construction. Pricing also depends on brand reputation, size, and any added comfort technologies.

Top Books on Sleep Science and Better Rest

Dr. Matthew Walker."Why We Sleep." (2017) Simon & Schuster.

The Sleep Solution: Why Your Sleep is Broken and How to Fix It, Berkley, 2018

Trusted Sleep Experts and Consumer Advocates You Should Follow

Sleep Experts and Consultants: Professionals like Dr. Michael Breus, also known as "The Sleep Doctor," often share insights on choosing the right mattress for different sleep needs.

Consumer Advocates: Individuals like Clark Howard offer general consumer advice that can include tips on shopping.

Best Websites for Mattress Reviews and Sleep Advice

  • Consumer Reports: A trusted resource for unbiased product reviews and buying guides, including mattresses.
  • Sleep Foundation: Offers comprehensive reviews, buying guides, and sleep health information.
  • Wirecutter: A New York Times company that tests and reviews the best mattresses among other products.
  • Mattress Clarity: Provides detailed reviews, comparisons, and sleep health advice.
  • Sleepopolis: Features mattress reviews, sleep product evaluations, and educational content on sleep.
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